Obsessed with

helping you build for the right problem.

Obsessed with

helping you build for the right problem.

Obsessed with

helping you build for the right problem.

Product Designer & Researcher
based in Berlin, Germany

AI & I

I care about where our relationship with AI and emerging tech is heading. I build things that I think should exist, and can make our relationships, and work better than before. I chew on my experiments, then choose the best tools from the AI stack to design.

I care about where our relationship with AI and emerging tech is heading. I build things that I think should exist, and can make our relationships, and work better than before. I chew on my experiments, then choose the best tools to make it happen.

I love the process of building.

I’ve spent the last few years designing and shaping complex B2B products for 100k+ users globally, and more recently working in strategic design contexts around emerging technologies, product- service innovation, and new business directions.

I’ve spent the last few years designing and shaping complex AI-assisted B2B products in IT automation for 100k+ users globally, and driving impact in strategic design and innovation contexts in telecom and med-tech.

I’ve spent the last few years designing and shaping complex B2B products for 100k+ users globally, and more recently working in strategic design contexts around emerging technologies, product- service innovation, and new business directions.

I blend an innovator's and venture builder's mindset to lead by framing the right (and a lot) questions, identifying opportunities and driving execution in fast paced environments.

Today I'm an outcome driven designer, bringing clarity to complex briefs. I lead by framing the right questions, making sense of insights, and identifying opportunities.

How? AI-backed Product Design & Strategy/ Strategic Design/ Service Design/ Futures thinking/ Making sure I have caffeine nearby

How? Product & CX Strategy/ Strategic Design/ Service Design/ Futures thinking

My current side quests: Canoodling with AI / Reading about how claude might be able to feel things soon / Collecting beer coasters

My current side quests: Canoodling with AI / Reading about how claude might be able to feel things soon / Collecting beer coasters

My constant side quests: Digital art / fangirling over The Strokes/ Reading

My constant side quests: Digital art / fangirling over The Strokes/ Reading

What my

peers have to say

Hear what my peers have to say

  • Anuja is a self-starter and someone who asks great questions.


    She “leans in” to her work and to learning opportunities. She consistently created structure and clear results and knew when to ask for help. I always felt confident that I could leave things in her hands, and that she’d move projects forward. Simply put: she gets things done.

    Vast forest landscape under a soft, cloudy sky.

    Bradley Waters

    Innovation Manager at Siemens Healthineers

  • I’ve had the chance to work side by side with Anuja on several group projects during our master’s in Strategic Design at Politecnico di Milano. She’s honestly one of the most reliable, creative, and sharp teammates I’ve ever had.


    She’s super articulate, ambitious, and just really great to work with.


    She’s got this amazing ability to bring ideas to life visually (her slides are always on point) and she manages time and teamwork like a pro. She’s super articulate, ambitious, and just really great to work with.

    Vast forest landscape under a soft, cloudy sky.

    Halima Khalifa

    Business development Specialist at Calibre Careers

  • Anuja is one of the most creative and sharp-witted coworkers I have ever worked with.


    She possesses the unique ability to approach challenges from entirely new perspectives and consistently identifies the root of a problem through insightful, critical questioning. Additionally, she is highly proactive and has taken the lead on several product development initiatives. She is truly exceptional.

    Vast forest landscape under a soft, cloudy sky.

    Ashish Konkankar

    Founding Design Engineer at starc. Invest

  • As a Product Designer in my team, she seamlessly juggled between product design and research activities.


    She proved her interest in design research by going out of her way to make connections with various SMEs, Product Owners, and designers. She also delivered effective knowledge-sharing sessions.

    Any organization would be lucky to have Anuja.

    Vast forest landscape under a soft, cloudy sky.

    Mehul Thakkar

    UX Strategist at Oracle